Technical sales, customer service
& presentation skills training
Technical sales training - workshop
Who’s talking to your
Your company probably spends a
great deal of time, effort and
money making sure that highly-
trained sales teams deliver the
information your customers
need. But are your salesmen
presenting the right technical
product, in the right way, every
Once the sale is over, your customer will most likely be talking to your technical support
staff and field engineers. But are they equipped to carry on the good work? Are you losing
customers or missing out on additional sales, because your field engineers don’t
appreciate their ability to influence buying? Do you ever wish your technical or support
staff had more knowledge of the customer - and empathy - so they could contribute to
the marketing effort?
Our technical sales training is customised to your particular market sector and technical
products, and provides information and techniques to technical sales people, sales
support staff and engineers. We reveal the surprising extent to which a “technical culture”
can impact the sales of your products, and drastically affect profit and customer loyalty.
Using your own marketing materials, we focus entirely on how best to present your
technical products, and cover crucial areas often missed by other training programmes.
Although the course is designed for technical staff new to sales, or whose job involves an
indirect sales role, it will also benefit the experienced sales person who is looking to
develop the confidence and skills to sell familiar technical products into unfamiliar new
Designed for technical salespeople, and other technical staff in regular contact with your
customers, in either a direct or indirect sales role.
Learning the art of technical presentation
This course is not about simple features and benefits techniques. Participants will learn
how to recognise obstacles generated by their own subconscious behaviour. They will
learn what really matters to every type of customer, and how to modify sales
presentations to meet differing expectations.
Highly-interactive and practical in nature, using exercises and games, we make the very
best of your people's time and shared experiences, and give delegates the chance to
practise their newly-learned skills during the training.
See the course outline
Customer service training
One wrong word...
What makes a regular customer suddenly leave? What
deters a prospective customer? How can your whole
organisation contribute to keeping valued customers,
and winning new ones? What simple, cost-free
changes transform company relationships, and lead to
bigger and better quality technical sales?
Addressing these questions, this course is customised to your organisation, and
personalised as far as possible to the particular work roles of the delegates. It would
benefit any member of staff who comes into regular contact with your customers, either
in person or by telephone, and is particularly suited to service, retail or administrative
personnel – new or experienced.
See the course outline
Presentation skills training
Most of us have to make presentations at work, occasionally or regularly: pitching
proposals, or briefing a team, or making announcements. Many people dislike making
presentations - even to small groups. They aren’t sure what to include. They are worried
about their shyness, or their timings. Other people love making presentations, but their
audience doesn’t share the enthusiasm. What could be wrong? What makes people bored,
even of interesting subjects?
It’s very easy for a presentation to go off the rails, and fail to send the message intended.
Your staff may have exactly what your client needs, but, if they can't put things across in
the right way, no one may even hear their message.
Our training workshop will equip participants with techniques to improve the content and
style of their presentations, and covers using tools like Powerpoint slides and whiteboards
for maximum impact. The course is designed for technical staff, project managers, field
engineers, executives or, indeed, anyone who needs to present information and ideas in a
professional manner, to clients or colleagues.
There is something useful for everyone in this compact
course, from learning how to begin a talk, to the best
way to end one. And along the way we will
demonstrate how to avoid the worst crime of
presentation: slide overkill, otherwise known as “death
by Powerpoint”, which is still being committed daily, in
meeting rooms throughout the world.
Our exercises involve realistic scenarios which can be
tailored to your own business needs. Participants will
enjoy learning in this safe, supportive environment,
where they can share their experiences, and practise
their new-found skills.
See the course outline
© Jazztech Solutions Ltd 1998-2011 All Rights Reserved
Registered in England: 3626557
VAT No. 716 6271 34
+44 (0)1522 789960